SNHU FIN610 – Comprehensive Analysis of a Fortune

Here are the assignment details for Comprehensive Project :Comprehensive Analysis of a Fortune 500 CompanyFor this Individual Project you will analyze publicly available information about a Fortune 500 Company and develop an assessment of the corporate strategy and its ability to increase competitive advantage.This assignment requires you to obtain and analyze information at the company, industry and market levels using various databases and reports found in the AIU library, in addition to at least eight (8) professional or academic peer-reviewed articles.Your analysis should include an in-depth review of the Company’s most recent SEC Form-10k Annual Report and Form DEF-14A Proxy Statement. These SEC filings can be found at the SEC Edgar Database located at the URL http://www.sec.gov/edgar/searchedgar/companysearch.html . Pay particular attention to the Management Discussion and Analysis (MD&A) sections of the SEC Form 10-K and the DEF-14A Proxy statement. Direct competitors are identified in the “Comparator Group” section of the DEF-14A Proxy Statement. ) These SEC filings also contain information relative to external and industry analysis that will be helpful in your assessment of the Company’s strategy and competitive position.A thorough analysis requires evaluation of various external stakeholders:CompetitorsIndustryVendorsCustomersGovernmental entitiesCommunitiesInternal stakeholders that should be considered in the analysis include:ShareholdersBoard of DirectorsManagementEmployeesA comprehensive SWOT analysis should be performed relative to the Company’s ability to improve its competitive advantage.The comprehensive analysis should include both qualitative and quantitative elements, leveraging information available in SEC Filings, business databases, and peer-reviewed articles.Your work should demonstrate your ability to:Apply critical thinking skills to analyze business situations.Apply principles of quantitative and qualitative research to business cases.Describe the opportunities provided by technology for businesses.Appropriately use effective communication techniques.Apply the standard of APA style to all research and writing tasks.You will prepare a report presenting the findings of your comprehensive analysis examining the Company’s corporate strategy and its ability to increase competitive advantage. The written report will have a body length of 10-12 pages excluding title, abstract, references and appendices. Quotation limits should be Not more than 10% of the body of the paper can be quotations, all of which must be properly attributed in APA format.NOTE: Article collections (scholarly databases) may be accessed in the Library. Suggestions are:ABI Inform GlobalAcademic Search PremierBusiness Source PremierQuestion that needs to be addressed now is :Collaboration in a business environment is a best practice that leverages the collective knowledge of the team assembled. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual. Please describe the process you plan to use to conduct research, identify findings, and develop the Comprehensive Project due in Unit 5 and present a preliminary outline indicating how you intend to organize the project deliverable. Please provide bibliography for this question.