Los Angeles SOC 1 – Embark on a mini content analysis

Embark on a mini content analysis project. Watch at least 10 ads for Holiday shopping (e.g., Black Friday, etc…). Summarize what you see – similarities, common themes, common phrases. How did you “measure” these things? What was your strategy? You can make a table or chart. You can discuss how you conceptualized your categories or themes. Be creative!

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