MKT501 – Identify and discuss opportunities
Assessment: MKT5011. Identify and discuss opportunities and challenges that have been brought about by the integration of EU markets in both Western and CEE from the perspective of institution-based view.Identify and discuss what is behind AGRANA’s impressive growth from a resource-based view.From an international perspective, what challenges do you forsee AGRANA facing as it continues its expansion into other regions such as East Asia?Compare the growth strategy of AGRANA to that of Danisco (provided), one of its competitors in the sugar market. Which strategy do you expect to be more sustainable in the long run? Why Justify.Carry out an assessment of the company’s current performance and compare and contrast with the circumstances in the year 2007. Do you think the strategies suggested then would be compatible with the current circumstances? (750 words)Recommend to AGRANA what they need to do now in order to stay competitive in the global market.
