MKT 570 Gamification Midterm
1.Snow Storm, a new small ski resort in the Rockies is facing
financial difficulties. It is located in a small town in Colorado, and although
it has some nice and challenging courses, most tourists are not aware of it and
tend to go to the better-known resorts in Aspen and Vail.
The resort opened 5 years ago, and
although it is offering competitive prices, the attendance has not been as high
as it should be given the quality and variety of the skiing options available.
In a recent meeting, the resort management was told by a consulting company
that expanding the facilities (building a new hotel plus indoor pools and two
new bars) would go a long way in improving the visitors’ experiences. The
problem is that the company does not have the money, and bank loans would be
too expensive. They would need to attract more investors.
How can Snow Storm use gamification combined with social
media to:
1. Increase
awareness and attendance?
2.
Increase funding from private investors to
expand the facilities?
Describe the structure of the game,
the scoring system, and how it would motivate the participants to engage in the
desirable behavior.
2.You are an English teacher, teaching basic literature to 8
year olds. Most of the reading assignments are based on reading the classic
fairytales from the Grimm brothers and then writing brief papers about them.
The school you are teaching is
fairly high-tech, and the students have access to personal computers as well as
access to the classes’ websites.
You are thinking of using
gamification to keep the young kids engaged and to motivate them to:
1.
Read the fairytales ahead of time
and come to class prepared.2.
Write good papers.
You are thinking of designing a game
based on the Snow White and the Seven Dwarves fairytale as the basis of
your gamification. How are you going to do this? Describe the structure of the
story in the game, the scoring system, and how it would motivate the
participants to engage in the desirable behavior.
