In 2006 Ground Heaters was acquired by one of North America’s
In 2006 Ground Heaters was acquired by one of North America’s largest light construction equipment manufacturers, largely for the distribution channels it had developed. But drills, saws, and jackhammers have been around a long time and don’t need the same market development effort as GHI; the equipment brand carries a lot of clout in the marketplace. What channel management challenges do you anticipate from this company’s product mix?
