Brand exploratory for brand and for primary
We are doing the project for Amazon….. Need 1 to 2 pages for the following question.5.Brand exploratory for brand and for primary competitor:Level of brand awarenessAssessment of Brand associations (based upon each level ofCustomer-BasedBrandEquity Pyramid, p.80): Critique the customer-based brand equity. What meanings are strong and dominant? Which are unique from competition? Which are positive and negative? Do meaningsresonate with target market?Brand positioning analysis
